Digital marketing can be more “exciting" than traditional advertising for small and medium-sized businesses because of the following reasons:
It"s cheaper. Not only are internet ads much more economical than traditional ads (in general), they are more likely to be effective.
It is more efficient. Why could digital marketing be more efficient? Because online ads are placed on pages or websites that are frequented by people who belong to your customer profile.
With digital marketing, you will work with your target audience. For example, if you have a travel agency, you can find your clients in specialized travel forums such as TripAdvisor, travel blogs, websites aimed at this market like those people who love to travel. If you put an ad on these websites, do not you think you have a chance to attract more customers?
You will have a much bigger coverage. On the world wide web, there are no barriers, and when you put your ads on the web, people from the other countries will be able to see it. As you can see, it can be an excellent opportunity to expand your business from local to national, or from national to global.
Results are easier to measure. Everything on the internet can be measured! On the internet, there are many measurement tools which are very easy to use and understand. Like for instance, how many visitors your page had and how many of them bought something. Also, this allows you to take the necessary actions when you see things do not work.
In conclusion, digital marketing can help you reach your potential market, but beware because all the effectiveness of digital marketing is only possible if there is a real strategy behind. What happens if you put ads on websites that are not visited by your potential market? In traditional marketing, behind an advertising campaign, there has to be a knowledge of the market, where there are those who can actually buy the product and hire the service, and how to get their attention enough to get them to make the purchase.